an example of a market creating niches... I've used Salesforce before pretty good product/service for what you get.
Salesforce.com Adds to Wave Of Web Services (WSJ Article):
snip.. " Salesforce.com Inc. has begun operating a marketplace for online software with partners that include Adobe Systems Inc. and Internet telephone service Skype Technologies.
Efforts such as this are the latest in a trend to address business needs by offering Web services rather than by providing programs that companies install on their own computers. The concept has forced strategy changes on software giants such as Microsoft Corp. and has spurred online services from both big companies and start-ups.
Salesforce.com, based in San Francisco, helped popularize the idea with a Web service that lets companies manage chores such as sales and marketing. In 2003, the company expanded by broaching the idea of letting others use Salesforce.com's computing infrastructure to offer services of their own.
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