Pretty cool idea, Ticket Reserve. A futures market for sports tickets. Example say for the Final 4, 2006.
"Final Four Fan Forwards allow you to purchase a face value ticket to the Final Four Games and the National Championship, tied to a particular team. This is NOT a ticket. It is the right to purchase a ticket at Face Value if your team qualifies for the specified event.
How Does it Work?
If you purchase a FINAL FOUR Fan Forward for your favorite team, Duke, and they make it to the Final Four, then you are going to that game, and the National Championship game. The Fan Forward is a contract that guarantees you a Face Value ticket if your team advances. From the day you buy the Fan Forward until Duke is knocked out of the tournament, you have the ability to trade that Fan Forward in the marketplace. If Duke is eliminated, the contract expires.
Face value is $140 per seat*
I think I may need to sell a few teams short this year...